Mobile Phone and Media
As it was counted that in some developed countries there are more functioning mobile phones than citizens, this small device was found by mass media as a powerful channel. It has started from using the mobile phones as radio players. Later media companies started to view a cell phone as a source of revenue. Their activity has started from selling the ringtones. This business has proved to be extremely profitable because phone users wanted to be individual and hear their favorite music playing from their handsets. Along with the quickly developing mobile technologies that make it possible to operate more media files, mobile content providers have introduced new entertaining functions. Mobile games and mobile themes outshone simple pictures and melodies. More and more companies emerged to deliver such kind of service to their customers. Mobile operators, content providers, service providers and copyright holders distribute the big profits from selling mobile content among each other.
Mobile connection is also widely used for advertising. It is considered to be very effective as it is personified. Each mobile phone has its owner so any commercial will reach its addressee.
It is not fantasy now to watch the television via mobile phone. Using mobile TV application and mobile Internet it is possible now to watch your favorite TV programs right from the screen of your cell phone. Furthermore, the users have a chance to participate in the video stream by choosing the desirable programs. It is very useful for those who prefer watching specific programs (different shows or subject programs) to swallowing all TV content spending several hours in the front of TV screen.
New technologies made mass media interactive and easy of access.